We are a small family-owned company that started as a result of trying to find healthier ways of raising our own kids. We have five children under the age of eight and we were looking for a way to feed our growing family healthy food that was both convenient to serve and affordable. Our kids really liked the squeeze pouches from our local grocery, but we were generating so much waste and we were always a bit uneasy about the quality of the ingredients used and their effects on our kids' health. So, we decided to try using our own pouches that were reusable. That way we could fill them with foods we knew were healthy for our own kids.