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It was started with the idea of bringing a holistic approach to Pregnancy products to give the best nights sleep while making you super comfortable during this amazing journey! A mother of two, Louise formerly worked in the fashion industry and is also the founder of a beauty line. She believes that the curated approach to our store, delivers on all levels to be the home of affordable and ahead of trend Pregnancy products. Our ultimate goal is to bring you products that make your life simpler, easier, more efficient, and happier with inspiration and promise of quality.