M2U NYC is here to show you itâ€™s totally possible to have an affordable, high quality, clean, and stylish makeup routine. After a combined 20+ years working for big brands like Lâ€™Oreal, Estee Lauder, and E.L.F. Cosmetics, our founder team has the inside scoop on what it really takes to make beauty products â€” and how unreasonably high our competitorsâ€™ prices are. Makeup is our passionâ€¦ providing you with high-quality, clean, stylish, and affordable makeup is our purpose. To cosmetic lovers who recognize that awesome makeup should not cost a fortune: M2U NYC was born to bring quality, style, and value together for you.