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When we first started L&S a few years ago, we were entrenched in the day-to-day operations within the mattress industry. We noticed other brands and brick & mortar locations were providing vast sleep information and technologies to the customer. With so much information available to the customer and the various price points for each mattress and pillow, the challenge became clear to us. The challenge itself was to give the customer the confidence to try a mattress not at the store but at home at an affordable price.