Coffee is no different. Since it is something that 50% of the U.S. puts in their body on a daily basis AND it's the #1 source of antioxidants in the U.S., it's Lifeboost's belief that you should put the cleanest source that you can find into your body. For that reason, we use a process called TrustPure which is our roadmap for finding you the healthiest, tastiest, stomach-friendly beans on the planet!