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It all started when co-founder Patricia Spencer, a mother of two daughters (Maddie & Britney) and two canine fur-babies (Sophie & Avery), became determined to provide healthier, effective and safer alternatives to conventional home cleaning products. When Patricia's girls were young they'd come inside from playing in the garden, their clothes saturated with dirt and covered in stains. So much so that conventional laundry detergents weren't cutting it, and they were agitating the girls' skin—unacceptable!