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Is your bathroom brimming with legions of barely-used lotions and potions that neither delight nor deliver? Are you bewildered by the marketing hyperbole (and unpronounceable ingredients) you come across while browsing never-ending beauty aisles? {Cult Beauty} was born when two skin care obsessives grew frustrated by the all-too-often condescending messaging (and underwhelming offerings) they came across throughout the beauty industry. Having invested in innumerable ineffective creams and disappointing serums, Jess and Lex both vowed to boycott bathroom cabinets full of hollow promises (and wasted pounds).