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The idea of Better Rhodes was rooted in a fairly simple question it seems a lot of people reading this can relate to- where can find, learn and try alcohol free products? This really came to light for me while on vacation with my family. I was working from a Hermosa Beach coffee shop, procrastinating about whatever I was doing ... and knowing I wasn't drinking but wanted something better than the average alcohol-free beer from the grocery. I didn't want it to suck!