2797 + Stores Publishes 34061 + Coupons|

In 2015, an innovation team was formed at Hasbro and given the unique challenge to leverage the company’s assets in new markets and new channels at scale. Focusing on the health and wellness space, they were convinced that creating engaging products that foster meaningful connections through play, joy and happiness would have a positive impact. Fueling this new initiative was the insight that there was a void of products which bring fun and play to the older adult market and the belief that play knows no age limit.